Inspiring change that matters
An independent agency based in Exeter and Bristol, we help brands big and small realise their true potential. Working alongside our clients, we are a highly-motivated and experienced team, brimming with energy, intelligence and creativity.
Alongside our tech brand clients, we work across the wider tech space with science parks, universities, growth programmes, research collaborations, government projects and more.
We love the tech. But ultimately, it’s all about the people.
Putting people at the heart of your brand story can inspire meaningful action and impact.
Our focus on ‘the human’ starts with insight; building true understanding of your market and audience.
From there, we develop solutions to your problems: powerful brand identities, dynamic marketing strategies, results-driven campaigns, super-effective strategic communications.
Program supports the full brand journey, from foundation and early stage, through challenger and scaleup, to market leader and fully established brand.
Wherever you are on the journey, we place the spotlight firmly on the positives you bring to the world.
Focusing on your leaders, your business and your community, we unlock your Power of Three.
Our culture is what makes us unique. Our people are everything. We support each other, thrive off adventure and love this world.
Our values are clear:
Have a positive impact
Foster meaningful partnerships
Thirst for knowledge
Give our all (and enjoy the adventure)
And of course it extends to our full brand culture well beyond Program.
That’s why we are active players in the business community - founding and running Tech South West, working with universities, colleges and councils on future talent programmes, supporting business groups and embracing research projects.
Our partners are many, our interests are broad. From Agencynomics and the Alliance of Independent Agencies to South West Business Council and Tech Nation, we love to be part of stuff that matters to people and the planet.
Dan Pritchard, CEO
Dan spent time in newspaper and television journalism before embarking on an epic PR journey of exploration that began in East Anglia two decades ago.
For Dan, Astley Media — Program's former self — was the inevitable next step after his time as Media Manager at EDF Energy, culminating in leading the company’s London 2012 Olympic and Paralympic Games media operations.
Likes to think he looks younger than he really is. To some, an indie music and road bike bore, to others just sad. And he makes his own apple chutney.
Caroline Orr, Marketing Director
Caroline is a hugely experienced marketer with a passion for helping clients plan and implement their marketing and brand strategies to achieve amazing results.
Once marketing manager for the Flybe Aviation Services, Caroline holds a level 6 Professional Diploma in Marketing and Mini MBA in Brand Management.
Experienced in marketing strategy, brand development and management, social media, creating exceptional customer moments and international markets, her marketing experience and skills are second to none.
Travel, fitness and the glorious Devon outdoors all make Caroline’s world rock.
Emma McLeod, Account Director
Emma started her career in journalism, before moving into the music industry and executing PR campaigns for, among others, Gary Barlow. Following this, she spent several years as a Marketing Manager for Land Securities Group PLC, before joining the communications and marketing department at the University of Exeter.
She has vast experience in all areas of marketing and PR and loves coming up with unique, creative campaigns for clients.
Emma’s passions, outside of work, include horse riding, musical theatre and baking. She also displays an unhealthy amount of knowledge about 90s pop.
Leah Erdbrink, Account Manager
Fresh from a Masters degree in English Literature at the University of Exeter, Leah joined Program (then in its former guise as Astley Media) in October 2018 to commence her graduate career in PR, marketing and communications.
Before joining the team, Leah was first introduced to Astley Media after completing a 3 month internship here in the office. This experience sparked her keen interest in PR and marketing and the rest is history!
Leah is passionate about digital communications and has proved her brilliance at creating stand out social media campaigns.
Leah loves travelling, writing, painting, social media, and skiing. Leah also acts as our Wellbeing Champion.
Chris Noble has spent his entire career as a visual storyteller.
Back in the ’90s he started a small but globally renowned sports culture media company, as creative director, almost as his first job. It was there that his M.O. of authentic, aspirational creative was instilled — as well as a solid understanding of business considerations.
They sold that company in 2007 and Chris moved to the west coast of the USA. There, he worked on all shades of design and creative, from digital to environment design to global omnichannel marketing campaigns, with brands ranging from Nike and Adidas to Providence Healthcare and P&G as well as a few startups.
He returned to the (more sensible) shores of the UK in 2020, where he has continued his work on world-class brand design.
He now lives in Exeter from where he enjoys exploring the rugged Devon terrain on hikes or bikes with his family.
Isobel Shaw, Account Manager
Isobel first joined the agency in 2017 as an intern, and hasn’t looked back since!
After interning, she joined the agency as a PR and Marketing Assistant, and discovered her passion for communications and content creation. In 2018 Isobel went part-time and completed her degree in marketing at the University of Kent, where she delved into project management, sustainable marketing, and consumer psychology.
Isobel graduated in summer 2021 with a First class and rejoined the Program team, eager to bring her new knowledge to her work.
Isobel is passionate about marketing for good, travel, and sustainability, and acts as Sustainability Champion for the Program team.
Emma Anderson, Account Executive
Emma first applied for an internship at Astley Media, as Program was formerly known, in 2020 as part of her MA course in Creativity: Innovation and Business Strategy at the University of Exeter. Unfortunately, the arrival of the first lockdown in response to the Covid-19 pandemic put her internship on hold – but it didn’t stop her from coming back and taking on the role of Account Executive in 2022!
Emma holds a first-class degree in English from the University of Exeter and a Master of Arts with Distinction. She has worked in marketing roles within the tech and innovation funding sectors and applies this insight to the lively and diverse content she produces.
Emma is a poetry and classical literature enthusiast with an avid interest in photography and creative studies. Emma also acts as our Good Causes Champion.
Georgia Mancey, Marketing Assistant
Georgia joined our team in April 2022 as a Marketing Assistant while studying her Level 3 qualification in Digital Marketing at Exeter College.
Having previously studied Journalism at college, Georgia has a creative flair and enjoys creating content for various channels, designing graphics and drafting copy for social media and blogs.
Over the next 18 months, she is looking forward to gaining as much knowledge and experience to grow a future career in marketing.
When she isn’t typing away at the computer, you will either find Georgia at the gym, reading or running laps around her garden whilst being chased by her daughter.
Emily Brotherton, Account Executive
The rough and tumble (seriously!) of netball means Account Executive Emily is well equipped for life at Program.
Joining the team in November 2022, Emily works on a range of key B2B client accounts across tech and the public sector.
And that's right - she plays competitive netball. Her preferred position is WA; she gets out and about walking the South West Coast Path. And she's our social champion! Which means she gets to develop great ideas for fun stuff for the team to endure; from abseiling and paddle-boarding, to bingo and painting pottery.
Previously to Program, Emily contributed towards several large marketing projects involving organisations such as The O2. She combines passion for positive impact marketing with enthusiasm, focus and a range of sweet attacking centre plays and trick shots.
We love everything brand, communications and marketing. If that’s you, then talk to us.
We always want to hear from people who share our values and believe in the power of story. It is only through collaboration - working with brands striving for a better tomorrow - that together we can make a difference.
Reach out. Share your story. We’d love to hear from you.