Posts by Dan Pritchard
How to (successfully) continue marketing in a recession
Written by Dan Pritchard, CEO, Program. Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…
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Is your marketing strategy human-centric? Do you really know the people you’re engaging with? And have you ever reached the point where you see customers as true individuals, each with their own habits and quirks, interests and idiosyncrasies? That hallelujah moment is rare. When grappling with email subscriber lists, segmented audiences and a CRM system…
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