Posts by Emily Brotherton
From Business Analytics to Sustainable Solutions: Innovative Uses of AI in the South West
Contributing upwards of £3.7 billion to the UK economy in 2022, AI is a rapidly growing field, with the potential to transform the way we incorporate technology into our lives. From the mundane to the breathtaking, artificial intelligence has a wide range of applications ranging from complex machine learning to personal assistants (hi Alexa!). This…
Read MoreWhen did Twitter Become X?
Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…
Read MoreTechnology brands setting the bar for positive impact marketing campaigns
Blog written by Isobel Shaw, Account Manager and Sustainability Champion at Program Image from Samsung’s ‘Unfear’ campaign Impactful marketing goes beyond driving sales. It’s about nurturing a greener, kinder, world. In this article, I’m taking a look at the transformative power of positive impact marketing, and exploring a few stand-out tech campaigns that will spark…
Read MoreNational Interns Day 2023 – Melina Aggarwal
Today we are celebrating National Interns Day. The following blog has been written by our current intern, Melina, who has first-hand experience applying for and completing internships, and understands the pressure that young people can feel when doing so. Thanks for your kind words at the end Melina and we wish you all the best…
Read MoreBrands Get Human
By Dan Pritchard What comes to the fore as AI generated content flies around the world and becomes entangled and embedded in everything? Some say you can spot ChatGPT-produced content. Not always, and not for long. Does it matter that AI generated content will get harder and harder to distinguish? Yes, if there are biases…
Read MoreOn a mission: Our B Corp journey
At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes. But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…
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