The importance of positive impact marketing

In a world of finite resources and supply chains spanning the planet, what we produce and sell has become part of the biggest problem facing humanity. The world is burning and things have to change — fast. Consumers demand more from their brands of choice. And so they should. Taking a stand on doing good…

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Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies

Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns.  LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…

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How to Effectively Incorporate AI into your Marketing Strategy

Throughout the past decade, the world has witnessed an AI revolution. Machine learning has been reshaping industries, ranging from tech, energy, and even agriculture; and marketing is no different! The pros and cons of AI in marketing  Thanks to AI-driven technologies, marketers can now analyse large datasets in seconds, craft highly personalised content with just…

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When did Twitter Become X?

Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…

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Technology brands setting the bar for positive impact marketing campaigns

Blog written by Isobel Shaw, Account Manager and Sustainability Champion at Program Image from Samsung’s ‘Unfear’ campaign Impactful marketing goes beyond driving sales. It’s about nurturing a greener, kinder, world. In this article, I’m taking a look at the transformative power of positive impact marketing, and exploring a few stand-out tech campaigns that will spark…

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National Interns Day 2023 – Melina Aggarwal

Today we are celebrating National Interns Day. The following blog has been written by our current intern, Melina, who has first-hand experience applying for and completing internships, and understands the pressure that young people can feel when doing so. Thanks for your kind words at the end Melina and we wish you all the best…

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Brands Get Human

By Dan Pritchard What comes to the fore as AI generated content flies around the world and becomes entangled and embedded in everything? Some say you can spot ChatGPT-produced content. Not always, and not for long. Does it matter that AI generated content will get harder and harder to distinguish?  Yes, if there are biases…

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On a mission: Our B Corp journey

At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes.  But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…

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