Brand
On a mission: Our B Corp journey
At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes. But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…
Read MoreHow to (successfully) continue marketing in a recession
Written by Dan Pritchard, CEO, Program. Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…
Read More“For the love of brands!”: Why generating ‘brand love’ is so important
The love bug is alive and well at Program this February and it’s got us thinking all about the brands we adore. A quick unscientific poll of the brands we love in the Program Exeter and Bristol offices gave us Lego, John Lewis, Spotify, IKEA, Innocent Drinks and Patagonia. The reasons behind our ‘brand love’…
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