8 Tips for Building a Positive Impact Brand

In a world where purpose reigns supreme, crafting a brand that not only stands out but also leaves a meaningful mark is critical. It’s more than just selling products or services; it’s about aligning your brand with a mission that speaks to your audience on a deeper level.  Are you ready to ignite change and…

Read More

The importance of positive impact marketing

In a world of finite resources and supply chains spanning the planet, what we produce and sell has become part of the biggest problem facing humanity. The world is burning and things have to change — fast. Consumers demand more from their brands of choice. And so they should. Taking a stand on doing good…

Read More

5 Social media trends to watch in 2024

The social media world moves quickly and is constantly evolving, which is why it is key to stay on top of trends and leverage new technologies. In this blog, we explore some of the social media trends to look out for in 2024, and share practical tips that you can implement into your social media…

Read More

When did Twitter Become X?

Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…

Read More

Why Exeter is the place to be in 2023

We’re pleased to see some recent news released by Exeter Chamber revealing that Exeter is predicted to be the fastest growing city in 2023! This insight comes from the latest UK City Tracker Report by Irwin Mitchell and delivers some positive stats about Exeter being the number one business destination in the South West. At…

Read More

Branding & Marketing Must-Haves For Attracting New Tech Talent

Tech is the fastest growing sector, and with growth, comes the requirement for new talent. Tech talent might not turn up in abundance, you may need to go looking for it. But do not fear, we have some branding and marketing must-haves you can implement in your business to attract new tech talent. What is…

Read More

How To Create Your Brand Persona

Illustration: Joshua Copus-Oxland: https://joshuacopusoxland.artstation.com Imagine you’re establishing your presence in the tech industry. You’ve gone from startup to scaleup and you’re gaining traction in your sector. You want to expand your reach to new customers and gain more momentum with your business’ visibility. Now, the question is, who are you? Ask yourself, what is your identity,…

Read More