Becoming a thought leader in your industry niche

In today’s competitive market, establishing yourself as a thought leader can truly transform your brand’s success. It sounds fancy, right? But what exactly is it?   Caroline Orr, Marketing Director at positive impact marketing agency, Program, talks us through the importance of embracing thought leadership for your tech brand. What is thought leadership? At its core,…

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What we learned from becoming a B Corp: 5 tips for achieving B Corp certification

Hey there, change-makers. Isobel here, Program’s Sustainability Champion. I’ve got some exciting news to share – we recently achieved B Corp certification! Over the past year, I’ve delved into our mission, ethics, transparency, environmental impact, and how we deliver value for our employees and clients. If you’re wondering “What’s this B Corp business all about?”,…

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5 things to think about when choosing your charity partner

So, you’ve decided it’s time to commit to a charity partner. Bravo! But hold your horses; this is not the time for impulsive decisions. It’s like choosing a Netflix series—there’s a lot out there, and you don’t want to be stuck with something that doesn’t match your vibe. At Program, we recently found our match…

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8 Tips for Building a Positive Impact Brand

In a world where purpose reigns supreme, crafting a brand that not only stands out but also leaves a meaningful mark is critical. It’s more than just selling products or services; it’s about aligning your brand with a mission that speaks to your audience on a deeper level.  Are you ready to ignite change and…

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The importance of positive impact marketing

In a world of finite resources and supply chains spanning the planet, what we produce and sell has become part of the biggest problem facing humanity. The world is burning and things have to change — fast. Consumers demand more from their brands of choice. And so they should. Taking a stand on doing good…

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5 Social media trends to watch in 2024

The social media world moves quickly and is constantly evolving, which is why it is key to stay on top of trends and leverage new technologies. In this blog, we explore some of the social media trends to look out for in 2024, and share practical tips that you can implement into your social media…

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When did Twitter Become X?

Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…

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