How To Create Your Brand Persona

Illustration: Joshua Copus-Oxland: https://joshuacopusoxland.artstation.com Imagine you’re establishing your presence in the tech industry. You’ve gone from startup to scaleup and you’re gaining traction in your sector. You want to expand your reach to new customers and gain more momentum with your business’ visibility. Now, the question is, who are you? Ask yourself, what is your identity,…

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7 Top Tips for Managing and Organising an Event

Event management can be a really rewarding part of marketing as it tends to involve utilising lots of different skills including project management, time management with lots of people interaction. Events come in lots of different shapes and sizes and can include: Business breakfasts Networking drinks Tradeshows and conferences Award ceremonies Celebration dinners Product showcases…

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Ahead of the curve: The future of brand communications

The world is changing at an extraordinary rate. Technology, the environment, buyer behaviour, and, of course, a pandemic are all keeping brands on their toes. These global economic, social, technological, and consumer changes have hugely affected how brands communicate, and what they’re communicating. Modern marketing is increasingly consumer-driven. No longer simply selling to their customers, brands now…

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The Power of Meaning

Three years ago I picked up a book that changed the way I look at life. It was by a young writer called Emily Esfahani Smith who argues that rather than searching for happiness, what we need most in our lives is meaning. As well as writing for the New York Times, Time magazine and…

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How to Connect with Customers

It has been an incredibly challenging time for many companies over the last 18 months, and many of our local customer-facing businesses have found themselves struggling to connect with their customers.  As the world begins to open up again, it’s perfectly acceptable for many businesses to still feel uncertain about the future, and indeed about retaining…

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