Marketing
When did Twitter Become X?
Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…
Read MoreHow to (successfully) continue marketing in a recession
Written by Dan Pritchard, CEO, Program. Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…
Read MoreSafer Exeter: Making Exeter a safer place this International Women’s Day
International Women’s Day (IWD) is a big opportunity for voices to be heard on a range of issues worldwide. This year we are focussing on IWD as: Sadly, one of the many challenges that women still face today is violence and harassment. This can come in many forms; it can be an unwanted touch or…
Read More“For the love of brands!”: Why generating ‘brand love’ is so important
The love bug is alive and well at Program this February and it’s got us thinking all about the brands we adore. A quick unscientific poll of the brands we love in the Program Exeter and Bristol offices gave us Lego, John Lewis, Spotify, IKEA, Innocent Drinks and Patagonia. The reasons behind our ‘brand love’…
Read MoreHow To Create Your Brand Persona
Illustration: Joshua Copus-Oxland: https://joshuacopusoxland.artstation.com Imagine you’re establishing your presence in the tech industry. You’ve gone from startup to scaleup and you’re gaining traction in your sector. You want to expand your reach to new customers and gain more momentum with your business’ visibility. Now, the question is, who are you? Ask yourself, what is your identity,…
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