5 Social media trends to watch in 2024

The social media world moves quickly and is constantly evolving, which is why it is key to stay on top of trends and leverage new technologies. In this blog, we explore some of the social media trends to look out for in 2024, and share practical tips that you can implement into your social media…

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When did Twitter Become X?

Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…

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How to (successfully) continue marketing in a recession

Written by Dan Pritchard, CEO, Program.  Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…

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How To Create Your Brand Persona

Illustration: Joshua Copus-Oxland: https://joshuacopusoxland.artstation.com Imagine you’re establishing your presence in the tech industry. You’ve gone from startup to scaleup and you’re gaining traction in your sector. You want to expand your reach to new customers and gain more momentum with your business’ visibility. Now, the question is, who are you? Ask yourself, what is your identity,…

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