How to (successfully) continue marketing in a recession

Written by Dan Pritchard, CEO, Program.  Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…

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How To Create Your Brand Persona

Illustration: Joshua Copus-Oxland: https://joshuacopusoxland.artstation.com Imagine you’re establishing your presence in the tech industry. You’ve gone from startup to scaleup and you’re gaining traction in your sector. You want to expand your reach to new customers and gain more momentum with your business’ visibility. Now, the question is, who are you? Ask yourself, what is your identity,…

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