News
Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies
Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns. LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…
Read MoreHow to Effectively Incorporate AI into your Marketing Strategy
Throughout the past decade, the world has witnessed an AI revolution. Machine learning has been reshaping industries, ranging from tech, energy, and even agriculture; and marketing is no different! The pros and cons of AI in marketing Thanks to AI-driven technologies, marketers can now analyse large datasets in seconds, craft highly personalised content with just…
Read MoreExeter marketing firm takes gold for campaign tackling harassment against women
Bystander Intervention Campaign wins at South West CIPR Awards A campaign to help tackle harassment against women and girls in Exeter has won a major award. Exeter-based marketing agency Program saw off competition from around the country at the Chartered Institute of Public Relations (CIPR) PRide Awards for their Bystander Intervention campaign for the Safer…
Read MoreFrom Business Analytics to Sustainable Solutions: Innovative Uses of AI in the South West
Contributing upwards of £3.7 billion to the UK economy in 2022, AI is a rapidly growing field, with the potential to transform the way we incorporate technology into our lives. From the mundane to the breathtaking, artificial intelligence has a wide range of applications ranging from complex machine learning to personal assistants (hi Alexa!). This…
Read MoreWhen did Twitter Become X?
Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…
Read MoreTechnology brands setting the bar for positive impact marketing campaigns
Blog written by Isobel Shaw, Account Manager and Sustainability Champion at Program Image from Samsung’s ‘Unfear’ campaign Impactful marketing goes beyond driving sales. It’s about nurturing a greener, kinder, world. In this article, I’m taking a look at the transformative power of positive impact marketing, and exploring a few stand-out tech campaigns that will spark…
Read MoreNational Interns Day 2023 – Melina Aggarwal
Today we are celebrating National Interns Day. The following blog has been written by our current intern, Melina, who has first-hand experience applying for and completing internships, and understands the pressure that young people can feel when doing so. Thanks for your kind words at the end Melina and we wish you all the best…
Read MoreBrands Get Human
By Dan Pritchard What comes to the fore as AI generated content flies around the world and becomes entangled and embedded in everything? Some say you can spot ChatGPT-produced content. Not always, and not for long. Does it matter that AI generated content will get harder and harder to distinguish? Yes, if there are biases…
Read MoreOn a mission: Our B Corp journey
At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes. But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…
Read MoreSafer Exeter: Making Exeter a safer place this International Women’s Day
International Women’s Day (IWD) is a big opportunity for voices to be heard on a range of issues worldwide. This year we are focussing on IWD as: Sadly, one of the many challenges that women still face today is violence and harassment. This can come in many forms; it can be an unwanted touch or…
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