Becoming a thought leader in your industry niche

In today’s competitive market, establishing yourself as a thought leader can truly transform your brand’s success. It sounds fancy, right? But what exactly is it?   Caroline Orr, Marketing Director at positive impact marketing agency, Program, talks us through the importance of embracing thought leadership for your tech brand. What is thought leadership? At its core,…

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What we learned from becoming a B Corp: 5 tips for achieving B Corp certification

Hey there, change-makers. Isobel here, Program’s Sustainability Champion. I’ve got some exciting news to share – we recently achieved B Corp certification! Over the past year, I’ve delved into our mission, ethics, transparency, environmental impact, and how we deliver value for our employees and clients. If you’re wondering “What’s this B Corp business all about?”,…

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We’ve become a B Corp!

Program has announced its certification as a B Corporation (B Corp), joining a growing movement of over 2,000 UK companies that are reinventing business for the benefit of all people and our shared planet. An award-winning brand and marketing agency based in Bristol and Exeter, Program works with positive impact organisations and innovators intent on…

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5 Social media trends to watch in 2024

The social media world moves quickly and is constantly evolving, which is why it is key to stay on top of trends and leverage new technologies. In this blog, we explore some of the social media trends to look out for in 2024, and share practical tips that you can implement into your social media…

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Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies

Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns.  LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…

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How to Effectively Incorporate AI into your Marketing Strategy

Throughout the past decade, the world has witnessed an AI revolution. Machine learning has been reshaping industries, ranging from tech, energy, and even agriculture; and marketing is no different! The pros and cons of AI in marketing  Thanks to AI-driven technologies, marketers can now analyse large datasets in seconds, craft highly personalised content with just…

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