5 Social media trends to watch in 2024

The social media world moves quickly and is constantly evolving, which is why it is key to stay on top of trends and leverage new technologies. In this blog, we explore some of the social media trends to look out for in 2024, and share practical tips that you can implement into your social media…

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Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies

Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns.  LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…

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How to Effectively Incorporate AI into your Marketing Strategy

Throughout the past decade, the world has witnessed an AI revolution. Machine learning has been reshaping industries, ranging from tech, energy, and even agriculture; and marketing is no different! The pros and cons of AI in marketing  Thanks to AI-driven technologies, marketers can now analyse large datasets in seconds, craft highly personalised content with just…

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When did Twitter Become X?

Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…

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Technology brands setting the bar for positive impact marketing campaigns

Blog written by Isobel Shaw, Account Manager and Sustainability Champion at Program Image from Samsung’s ‘Unfear’ campaign Impactful marketing goes beyond driving sales. It’s about nurturing a greener, kinder, world. In this article, I’m taking a look at the transformative power of positive impact marketing, and exploring a few stand-out tech campaigns that will spark…

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