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Brands Get Human
By Dan Pritchard What comes to the fore as AI generated content flies around the world and becomes entangled and embedded in everything? Some say you can spot ChatGPT-produced content. Not always, and not for long. Does it matter that AI generated content will get harder and harder to distinguish? Yes, if there are biases…
Read MoreOn a mission: Our B Corp journey
At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes. But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…
Read MoreSafer Exeter: Making Exeter a safer place this International Women’s Day
International Women’s Day (IWD) is a big opportunity for voices to be heard on a range of issues worldwide. This year we are focussing on IWD as: Sadly, one of the many challenges that women still face today is violence and harassment. This can come in many forms; it can be an unwanted touch or…
Read MoreWhy Exeter is the place to be in 2023
We’re pleased to see some recent news released by Exeter Chamber revealing that Exeter is predicted to be the fastest growing city in 2023! This insight comes from the latest UK City Tracker Report by Irwin Mitchell and delivers some positive stats about Exeter being the number one business destination in the South West. At…
Read MorePositive impact campaigns this Christmas
At Program, a big part of Christmas is about giving. Each year, we strive to give as much as we can to those in need, and take inspiration from other brands who are going above and beyond to do good for others in the festive period. In this blog, we talk about a few of…
Read MorePower of 3
Is your marketing strategy human-centric? Do you really know the people you’re engaging with? And have you ever reached the point where you see customers as true individuals, each with their own habits and quirks, interests and idiosyncrasies? That hallelujah moment is rare. When grappling with email subscriber lists, segmented audiences and a CRM system…
Read MoreJoin our award-winning agency as a Marketing Account Executive!
Job Role: Marketing Account Executive Job Type: Full-time, Permanent Salary: Starting salary £21,000, with opportunity to ultimately progress to Account Manager role Location: Bristol and Exeter (hybrid working – working from home three days per week, with the other two days in the Bristol or Exeter office) Closing Date: 5 October 2022 Astley Media is an award-winning Marketing…
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