Insights

The connection between health and creativity: Unlock your team’s full potential

Hey there. Leah Erdbrink here, Program’s Account Manager and wellness advocate, ready to shed some light on the powerful link between employee health, creativity, and marketing triumphs.

Let’s cut to the chase. We’re all striving for success, right? Well, here’s the scoop: happy, healthy employees are the secret sauce. Shocker, I know.


Imagine this: a team of content and energised individuals. Now, think about the sheer brainpower that’s unlocked when those same folks are feeling their best. Spoiler alert: it’s a game-changer.


Don’t just take my word for it. Numerous studies have shown that employee wellbeing is directly linked to creativity and productivity. For example, research from the NHS highlights the critical role of sufficient sleep in enhancing brain power, crucial for the creative problem-solving needed to implement complicated marketing strategies. Similar studies published in the British Journal of Sports Medicine reveal that regular physical activity isn’t just good for the body—it’s a creativity booster too, improving cognitive function which paves the way for more innovative thinking.


The University of Oxford also suggests that practising mindfulness can turbocharge creativity by enhancing divergent thinking paving the way for us to more easily generate fresh, out-of-the-box ideas. When it comes to workplace wellness, research conducted by the University of Manchester demonstrates that investing in employee wellbeing has been proven to boost productivity, efficiency and also fuel creativity.


It’s clear that by creating a supportive work environment that prioritises health, you’ll be setting the stage for marketing success. When our brains aren’t bogged down by stress and exhaustion, they’re free to roam the vast expanse of creative possibility. And that’s where the magic happens.

Now, you might be thinking, “But Leah, how do we actually achieve this nirvana of productivity?”

First up, let’s talk social events. I’m not just talking about mandatory team-building exercises that leave everyone rolling their eyes. I’m talking about genuine, good old-fashioned fun. Whether it’s finishing early on a Friday afternoon, wellbeing-themed socials or a midweek pizza party, giving your team the opportunity to unwind and connect on a human level pays dividends.


Oh, and don’t even get me started on office days. Sure, remote and hybrid working has its perks, but there’s something special about being in the same physical space as your colleagues. It fosters collaboration, sparks impromptu brainstorming sessions, and injects a healthy dose of camaraderie into the mix.


And let me tell you, as someone who started off in this company as an intern over six years ago, I know firsthand how important it is to have happy employees. It’s not just about the work; it’s about creating an environment where people feel valued, supported, and empowered to do their best work.


“But Leah”, you might protest, “isn’t all this just a distraction from the real work?” Au contraire, my sceptical friend. A well-rested mind is a creative powerhouse. According to a study by the University of Warwick, happier employees are about 12% more productive, generating better results for your company and clients.


So, to all you HR managers and team leaders out there, take note: investing in your team’s wellbeing isn’t just a feel-good gesture – it’s a strategic move that pays off in spades. Happy employees = creative geniuses = marketing rockstars. It’s simple maths, really.

In conclusion, folks, it’s time to prioritise the health and happiness of your team. Trust me, your bottom line will thank you.


Leah Erdbrink, Account Manager and Wellbeing Champion at Program Agency