At Program, a big part of Christmas is about giving.
Each year, we strive to give as much as we can to those in need, and take inspiration from other brands who are going above and beyond to do good for others in the festive period.
In this blog, we talk about a few of our favourite projects, that brands are doing for this year’s festive season, to make a difference
Riverford and Fareshare – Vegetable Deliveries
With the cost of living rising and temperatures dropping, money is sadly very tight for some households. Devon-based organic veg box company Riverford and food charity FareShare South West have come together to give struggling families, children, low and no-income families, homeless people and older people a bumper delivery of veg.
The delivery will include giant cabbages, leeks and cauliflowers and is a result of the unusually mild autumn weather which has resulted in a flush of crops within the South West.
Jurassic Fibre – Christmas Tree Recycling
Our client and friends at Jurassic Fibre are supporting Devon based charity Hospiscare’s Christmas Tree Recycling fundraiser. For the second year in a row, they will be uniting a team of volunteers to remove and recycle unwanted Christmas trees from Exeter, Mid and East Devon, in exchange for a donation to Hospice Care.
Last year, Jurassic Fibre raised £16,000 for Hospiscare through 1,211 tree collections, and they are hoping to raise even more money this year.
Clockwise – St Petrocks donations
Another Program client Clockwise Exeter, are encouraging staff and members to collect essential items and gifts for local charity St Petrocks this month. The aim is to make Christmas better for the homeless or vulnerably housed in Exeter, through providing food, hygiene products and gift cards.
Clockwise Exeter are also holding a raffle for their members and proceeds will also be donated to St Petrocks.
RevComps and Re4orm charity raffle
They have raised the money through raffle ticket sales, to then do a huge Christmas shop including toys and essential items which families can use from the schools referred to the charity.
To top it off, retailer The Entertainer’s CEO, has pledged to donate an extra 20% on top of what the initiative purchases from its outlet in Torquay. That means, if they were to spend the whole £37,000 in their store on gifts, there would be an extra £7,400 of stock on top
The Trussell Trust – ‘Put it on your list’
At the Digital Creative Competition 2022, the winners of the charity category, The Trussell Trust, set up their charity initiative in order to help the demand for food banks.
After seeing a 81% increase in the use of food banks in the past year, they set the geo-targeted outdoor campaign ‘put it on your list’ which notifies shoppers what is most in demand to their nearest foodbank at the time. Shoppers have the chance to either add the suggested items to their shopping list or scan a QR code to make a direct donation.
We can’t wait to see what other inspiring things the local community will be doing this Christmas to make it a more special time for everyone.
The team at Program wish everyone a very merry Christmas and happy New Year.