Posts Tagged ‘clients’
Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies
Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns. LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…
Read MoreExeter marketing firm takes gold for campaign tackling harassment against women
Bystander Intervention Campaign wins at South West CIPR Awards A campaign to help tackle harassment against women and girls in Exeter has won a major award. Exeter-based marketing agency Program saw off competition from around the country at the Chartered Institute of Public Relations (CIPR) PRide Awards for their Bystander Intervention campaign for the Safer…
Read MoreTech South West Esports Festival 2023 highlights: Empowering females in Esports
Written by Emma Anderson, Account Executive at Program and Captain of The Rockettes. Program was delighted to sponsor and compete in the Tech South West Esport Festival this year with the only all-female team: The Rockettes. Was it daunting going up against team after team of male opponents having had very limited practise – not…
Read MoreHow to (successfully) continue marketing in a recession
Written by Dan Pritchard, CEO, Program. Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…
Read MoreWhy Exeter is the place to be in 2023
We’re pleased to see some recent news released by Exeter Chamber revealing that Exeter is predicted to be the fastest growing city in 2023! This insight comes from the latest UK City Tracker Report by Irwin Mitchell and delivers some positive stats about Exeter being the number one business destination in the South West. At…
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