Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies

Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns.  LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…

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How to (successfully) continue marketing in a recession

Written by Dan Pritchard, CEO, Program.  Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…

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Why Exeter is the place to be in 2023

We’re pleased to see some recent news released by Exeter Chamber revealing that Exeter is predicted to be the fastest growing city in 2023! This insight comes from the latest UK City Tracker Report by Irwin Mitchell and delivers some positive stats about Exeter being the number one business destination in the South West. At…

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