Posts Tagged ‘south west’
Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies
Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns. LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…
Read MoreHow to Effectively Incorporate AI into your Marketing Strategy
Throughout the past decade, the world has witnessed an AI revolution. Machine learning has been reshaping industries, ranging from tech, energy, and even agriculture; and marketing is no different! The pros and cons of AI in marketing Thanks to AI-driven technologies, marketers can now analyse large datasets in seconds, craft highly personalised content with just…
Read MoreExeter marketing firm takes gold for campaign tackling harassment against women
Bystander Intervention Campaign wins at South West CIPR Awards A campaign to help tackle harassment against women and girls in Exeter has won a major award. Exeter-based marketing agency Program saw off competition from around the country at the Chartered Institute of Public Relations (CIPR) PRide Awards for their Bystander Intervention campaign for the Safer…
Read MoreWhen did Twitter Become X?
Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…
Read MoreJoin our team as a Senior Account Manager!
Job Role: Senior Account Manager at Program https://program.agency/ Job Type: Full-time, Permanent Salary: Starting salary range, (DOE) £35,000- 38,000 Location: Bristol and Exeter (hybrid working – working from home three days per week, with the other two days in the Bristol or Exeter office – depending on your location) Closing Date: 30th June 2023 Role…
Read MoreJoin our team as an Account Executive!
Job Role: Account Executive Program https://program.agency/ Job Type: Full-time, Permanent Salary: Starting salary range, £20,000- £22,000 (DOE) Location: Bristol or Exeter (hybrid working – working from home three days per week, with the other two days in the Bristol or Exeter office – depending on your location) Closing Date: 30th June 2023 Are you a…
Read MoreTech South West Esports Festival 2023 highlights: Empowering females in Esports
Written by Emma Anderson, Account Executive at Program and Captain of The Rockettes. Program was delighted to sponsor and compete in the Tech South West Esport Festival this year with the only all-female team: The Rockettes. Was it daunting going up against team after team of male opponents having had very limited practise – not…
Read MoreOn a mission: Our B Corp journey
At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes. But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…
Read MoreHow to (successfully) continue marketing in a recession
Written by Dan Pritchard, CEO, Program. Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…
Read MoreSafer Exeter: Making Exeter a safer place this International Women’s Day
International Women’s Day (IWD) is a big opportunity for voices to be heard on a range of issues worldwide. This year we are focussing on IWD as: Sadly, one of the many challenges that women still face today is violence and harassment. This can come in many forms; it can be an unwanted touch or…
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