Unlocking Growth: A Comprehensive Guide to Effective B2B Marketing Strategies

Extensive research on effective advertising strategies has almost exclusively focused on B2C companies; this has left B2B marketers without any data-driven guidelines to help create strong campaigns.  LinkedIn, in collaboration with renowned researchers Les Binet and Peter Field, have produced a really useful report ‘Brand and Demand: The Key Principles of Marketing Growth’ which includes…

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How to Effectively Incorporate AI into your Marketing Strategy

Throughout the past decade, the world has witnessed an AI revolution. Machine learning has been reshaping industries, ranging from tech, energy, and even agriculture; and marketing is no different! The pros and cons of AI in marketing  Thanks to AI-driven technologies, marketers can now analyse large datasets in seconds, craft highly personalised content with just…

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When did Twitter Become X?

Written by Program Intern Zac Jeffery. How PR and Marketing Agencies are Responding to Changes Across the Social Media Landscape The controversy surrounding Elon Musk’s purchase of Twitter at the end of 2022 left the platform in a concerning position for consumers and advertisers alike. Almost overnight, Twitter had become a far less advertiser-friendly platform…

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On a mission: Our B Corp journey

At Program, we’re all about making a positive impact. We work with brands and organisations that make a difference in the world, from pioneering tech companies to vital education programmes.  But it’s not just through our clients that we strive to create change that matters. We’re on a mission to have a positive impact on…

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How to (successfully) continue marketing in a recession

Written by Dan Pritchard, CEO, Program.  Marketing: There’s no such thing as normal. Doing your marketing thing when inflation leaps up and growth goes nowhere is the headline. But within that, we know there are rising stars, brands pressing on, companies struggling, sluggish sectors, strong sectors. So, enough of sweeping generalisations. The lived marketing experience…

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