What we do: Brand Strategy

Brand Strategy Consulting

We offer bespoke brand strategy consulting services to help you identify your unique value proposition, target audience, and positioning in the market. Our team of experts will work with you to develop a comprehensive brand strategy that aligns with your business goals and objectives.

Maximising your Brand Strategy

To maximise your brand strategy, it's important to focus on the following:

  1. Consistency: Ensure that your brand identity is consistent across all channels and touchpoints, physical and digital.
  2. Differentiation: Identify your unique value proposition and communicate it effectively to your target audience. Differentiation is key to standing out in a crowded market.
  3. Flexibility: Your brand strategy should be flexible enough to adapt to changing market trends and customer needs.
  4. Engagement: Engage with your audience through social media, content marketing, and customer service. Building a strong relationship with your customers is crucial for brand loyalty and advocacy.

Brand Awareness

We understand that building brand awareness is crucial for business growth. We can support your marketing strategy to help increase your brand visibility and reach. Our team of marketers can help you develop a content marketing strategy, social media campaigns, and digital advertising campaigns that will help you reach your target audience and increase brand awareness.

Brand Monitoring

We believe that monitoring your brand's reputation is crucial for maintaining a positive image. We can help you monitor your brand's online presence, including social media mentions, customer reviews, and news mentions. And, should your business area be susceptible to reputation pitfalls and bad news, we can develop a crisis communications plan to mitigate any negative impact.

Creating a Brand Identity

Our team of branding experts will work with you to create a strong brand identity that announces your core Brand DNA, purpose, narrative, position and proposition.

We'll start by conducting an in-depth analysis of your company or organisation to identify the essence of you, your brand and your target audiences. From there, we'll develop a comprehensive brand style guide that outlines your brand's visual identity, including your logo(s), typography, colour palette, and imagery.

Brand Design

Our branding services also include brand design, where we work to create a visual identity that sets you apart from the competition. Our experienced designers will create perfect* brand assets that embody your brand and communicate your message perfectly*. From website design to social media graphics, we will ensure that your brand is consistently represented across all touchpoints.

*Nothing is perfectly perfect. But that’s what clients have called our work, so we’re running with it.

How to Manage Your Brand

Finally, we'll help you manage your brand to ensure that it remains consistent and effective over time. Our team will work with you to develop a brand management plan that includes regular audits, updates, and monitoring to ensure that your brand continues to resonate with your audience.

Talk with us

A strong brand strategy and identity can power true opportunity. That's why we love working with positive impact brands striving for a better tomorrow. If that's you, then we would love to have a conversation.

By phone: 01392 267394

Email: hello@program.agency