What we do: Marketing Insights

What are marketing insights?

As a Marketing insights agency, we support clients with a deeper, and more objective understanding of audience behaviours and needs through market research and data analysis. It helps us understand what your audience really wants, what your competitors are up to, and where the market is headed.

Why are marketing insights important?

Marketing insights are important because they help us make better decisions and come up with more effective marketing strategies. By understanding your audience, competition, and market, we can help you engage with your customers, increase revenue, and maximise your return on investment.

What are the various methods of marketing insights?

We have a bunch of ways to help you get the insights you need, and we utilise a range of primary and secondary market research methods to gain the best data and information relevant for your brand. 

We conduct primary market research by organising interviews, workshops, surveys and focus groups to get in-depth feedback from your target audience(s) and other stakeholders, use online surveys to get a broad understanding of your market.

Secondary market research methods include a deep dive into your existing data to uncover any existing information as well as reviewing reports, articles, books, publications and editorial pieces.

The benefits of using Program for your marketing insights

By working with a marketing insights agency, you will find that your marketing decisions are made on proper information and data, taking out the need for assumptions and guess work.

All this means you can connect with your audience in a more meaningful way, and grow your business. By knowing what your audience wants, you can tailor your products and services to meet their needs and create marketing messages that resonate with them. You can also identify new market opportunities, adjust your pricing strategies, and develop more authentic and effective marketing strategies that help you to stand out.

Talk with us

Marketing insights can help your business grow. That’s why we love working with positive impact brands striving for a better tomorrow. If that's you, then we would love to have a conversation.

By phone: 01392 267394

Email: hello@program.agency