Brand launch Jurassic Fibre

The Challenge

Launch challenger brand Jurassic Fibre into the ultrafast full fibre broadband market for the South West of England.

The Solution

We devised and implemented a brand research and insights strategy, including audience focus groups, competitor and market analysis and brand vision workshops.

PR and community engagement strategies were developed and implemented, including key briefings with politicians, journalists and stakeholders.

JURASSIC-IMAGE-4
Jurassic-case-inset

The result

  • Creative advertising campaign and digital content plans developed and implemented for network launch; 1,500 potential customer registrations
  • Extensive positive PR coverage across target media
  • Two successful launch events attended by over 150 key stakeholders, including councillors, business leaders, Octopus Investments, Fern Trading and Tata Consulting
  • Programme of research and insights defined the brand’s priority audiences, customer requirements, tactical messaging and preferred marketing channels
  • Brand Strategy developed and implemented, shaping brand proposition, values and messaging.

Watch the video campaigns

Next Piece of Work: Timewade