Promote a government funded £2.2million, Digital and Technical bootcamp pilot programme for adults in the South West, with the aim of recruiting 750 learners.
The creation of #Train4Tomorrow, a stand alone brand and multi-channel marketing campaign. Working with bootcamp delivery partners and local employers to deliver a range of marketing activities.
To support the recruitment phase, we developed a range of content including a campaign video, an organic and paid social media campaign, case studies, media releases and a marketing asset pack for supporting partners. Once learners were recruited, we also supported the development and delivery of virtual jobs fair.