Digital skills Partnership

The Challenge

Promote a government funded £2.2million, Digital and Technical bootcamp pilot programme for adults in the South West, with the aim of recruiting 750 learners.

The Solution

The creation of  #Train4Tomorrow, a stand alone brand and multi-channel marketing campaign. Working with bootcamp delivery partners and local employers to deliver a range of marketing activities.

To support the recruitment phase, we developed a range of content including a campaign video, an organic and paid social media campaign, case studies, media releases and a marketing asset pack for supporting partners. Once learners were recruited, we also supported the development and delivery of virtual jobs fair.

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The result

  • 858 learners were recruited to the #Train4Tomorrow bootcamps
  • Learners and local employers were invited to attend an online jobs fair where they had the opportunity to network and seek employment opportunities
  • Radio and TV coverage was achieved during the recruitment phase including on BBC Spotlight
  • Due to the success of the bootcamp programme, the Heart of the South West Local Enterprise Partnership achieved additional funding to deliver a second round of bootcamps
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