Intelligent AI

The Challenge

Drive brand awareness of new tech start-up, among target clients, by securing media coverage for the brand’s launch.

The Solution

Our first step was to identify engaging news hooks for the primary target audience – insurance media. This in turn helped us to focus the PR strategy and secure a media partnership with Insurance Post, which included the development of a survey and white paper.


The result

  • Insurance Post partnership resulted in a nationwide business survey and white paper
  • 19 pieces of positive media coverage with brand references secured
  • Coverage received an estimated 32.8k media views from target audiences