Plymouth Science Park

The Challenge

Attract new tenants, increase turnover for the park and position Plymouth Science Park as a thriving hub of innovative technology, science and health, with a local, regional, national and international impact.

The Solution

We developed a marketing strategy focused on the mix of tenants and showcasing the Park’s world class research and innovation. A key objective of the strategy was to create shareable and engaging content by partnering with the Park’s tenants and other key stakeholders, such as the University of Plymouth, Plymouth Health Innovation Alliance and Plymouth City Council. Digital and offline content included social media posts, media releases, monthly newsletters, a new ‘Podcasts from the Park’ series. We also managed the development of a new website.

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The result

  • Plymouth Science Park’s positioning as high-tech, innovative and forward-thinking, has been strengthened.
  • A marked increase in media coverage and social media engagement in the first year alone: 60 pieces of coverage and a 37% rise recorded in Linkedin connections.
  • 400 interactions achieved from the podcasts and webinars.
  • Marketing activities helped to strengthen existing Park and tenant relations with new business enquiries increasing.
Next Piece of Work: Digital skills Partnership